The Green Bay Packers have a new quarterback under center for the first time in 15 years. While there are questions surrounding the level of his play entering the 2023 season, there is also a great deal of excitement. One way to tell how much hype there is surrounding a player is by merchandise sales.
The NFL Players Association (NFLPA) keeps track of jersey sales for multiple reasons. Among the most important of these is determining what players to highlight with their merchandising partners. By doing so, the NFL and NFLPA generate as much revenue as they can.
For years, seven-time Super Bowl champion Tom Brady has had the best-selling jersey in the NFL. Now that he has retired, the time has come for a new player to take his place in that regard. Jordan Love was named by the NFLPA as one of ten veteran players who could do so.
Green Bay Packers Quarterback Jordan Love Is 1 of 10 Players the NFLPA Will Increase in Jersey Sales This Season
The NFLPA revealed the names of 10 rookies and 10 veterans that they believe will generate the biggest increase jersey sales in 2023. Their list of veterans was as follows:
1. Brock Purdy, QB – San Francisco 49ers
2. Garrett Wilson, WR – New York Jets
3. Tony Pollard, RB – Dallas Cowboys
4. Breece Hall, RB – New York Jets
5. George Pickens, WR – Pittsburgh Steelers
6. Chris Olave, WR – New Orleans Saints
7. Patrick Surtain II, CB – Denver Broncos
8. Miles Sanders, RB – Carolina Panthers
9. DJ Moore, WR – Chicago Bears
10. Jordan Love, QB – Green Bay Packers
Of these veterans, the NFLPA said that these players are “projected to compete for the top spot on the NFLPA Top 50 Players Sales charts. This top spot has been dominated by Tom Brady for years, but these players have the potential to challenge his reign and claim that coveted position.”
They added:
“These players have demonstrated immense potential, capturing the attention of both fans and industry insiders. The Rising Stars list equips NFLPA partners, including licensees, retailers, and sponsors, with invaluable insights to strategize marketing campaigns, social media activations, player-driven content, brand ambassadorships, and product lines featuring a diverse range of players.”
Packers fans are not shy about showing their support for their team. According to The Football USA, Aaron Rodgers’ Packers jersey is the sixth-best selling jersey of all time behind Brady, Steve Young, Patrick Mahomes, Dak Prescott, and Bo Jackson.
According to NFL Shop, Rodgers’ New York Jets jersey is the best-selling jersey thus far in 2023. Love’s jersey, however, is the 10th best-selling jersey, indicating that he is, indeed, a star on the rise.
If Love lights the league on fire in 2023, it won’t be surprising to see him rise higher and higher on the best-selling list. Will he ever sell more jerseys than Brady? Probably not, but the fact that the NFLPA put him in the discussion is noteworthy.
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