Milwaukee Bucks news: At this point, it would be safe to say that the NBA hit the bullseye with their inaugural NBA In-Season Tournament. It wasn’t only greatly beneficial for the league, but the success spilled over to the participating teams — or at least those that went far into the unique format of this unprecedented initiative.
One of those team were the Milwaukee Bucks.
Milwaukee Bucks President Sounds Off on IST Success
According to Bucks president Peter Feigin, the tournament brought about some real interest from the fans. This was the primary objective of the IST in the first place, which naturally, translated to a sharp increase in profit for the organization:
“On the business side, a demand for tickets, an excitement,” Feigin said, via Jim Owczarski of the Milwaukee Journal Sentinel. “Then the metrics have just been great. Literally individual ticket sales. The ratings, both locally and nationally, have been off the charts. I think mission accomplished.”
You can say that again.
In fact, the Bucks were able to sell out the tickets for the quarterfinal matchup against the New York Knicks in the Fiserv Forum. This is despite the fact that they did not know who they were going up against and when the game was scheduled before hand.
Moving Forward
Much like the NBA, Feigin intends to do everything in his pwoer to build on the success of this season’s first-ever tournament. The Bucks may have failed to bring home the inaugural NBA Cup, but there’s no denying that it was still a smashing success in more ways than one.
This is exactly why Feigin and his front office are already making plans for next year’s iteration of the IST:
“Now we’ve had a taste of success, so how do we enhance it?” Feigin said. “For us, how do we take this platform and market it, sell it, title it, play it as a big media component? We know what it is now and we can now think about – I wouldn’t say a mature product – but we kind of now know what the product is, have enough advance time to think a year ahead.
“It’s no longer aspirational or conceptual, so when you talk about your audience of the games, you talk about your sponsors, you talk about your media audience, you can actually kind of do it in real equity like, ‘this is what it is, this is how we’re gonna enhance it, it’s only going to get better.’
“So that’s great, to kind of get Year 1 and how this can really grow. To Adam Silver’s credit, this is Premier League 101, like how do we create these microcosms to make it exciting for the fans.”
You can only expect an even bigger and even better In-Season Tournament in 2024.
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