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    Home»Sports»Brewers»Milwaukee Brewers Unveil “Beat The Cheese” Mid-Inning Race
    Brewers

    Milwaukee Brewers Unveil “Beat The Cheese” Mid-Inning Race

    Tyler Koerth_By Tyler Koerth_April 28, 2023No Comments2 Mins Read
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    Milwaukee Brewers vs Tampa Bay Rays Preview
    Apr 28, 2023; Milwaukee, Wisconsin, USA; Milwaukee Brewers shortstop Willy Adames (27) celebrates after hitting a home run during the first inning against the Los Angeles Angels at American Family Field. Mandatory Credit: Jeff Hanisch-USA TODAY Sports
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    The 2023 Milwaukee Brewers home run celebration is currently placing a cheese head on top of the player who hit the long ball and having them go through the dugout with it on.  This has not only quickly gained popularity among the players but the fans and remainder of the league as well.  On Friday April 28, the Brewers took the cheese head theme to another level by unveiling a mid-inning race titled “Beat The Cheese”.

    New thing at AmFam Field: Beat The Cheese. It’s like The Freeze in Atlanta, only in this version, The Cheese gets the head start. Discuss. pic.twitter.com/eOwh5i3KUL

    — Adam McCalvy (@AdamMcCalvy) April 29, 2023

    Milwaukee Brewers cheese head
    Apr 26, 2023; Milwaukee, Wisconsin, USA; Milwaukee Brewers catcher Victor Caratini (7) is greeted in the dugout after hitting a two-run home run in the third inning against the Detroit Tigers at American Family Field. Mandatory Credit: Benny Sieu-USA TODAY Sports

    The Brewers appear to have a new thing: A fan races someone dressed up as a block of cheese. It’s sort of an inverse of The Freeze. Beat The Cheese, it is called. pic.twitter.com/t0hx3gqDhd

    — Curt Hogg (@CyrtHogg) April 29, 2023

    What is the Milwaukee Brewers mid-inning race called “Beat The Cheese”

    As mentioned in Adam McCalvy and Curt Hogg’s reporting, beat the cheese appears to be a similar version of a well known Atlanta Braves mid-inning promotion titled “beat the freeze”.  In Atlanta the freeze allows a fan to get a massive head start and races him to the finish.  During the cheeses’ debut, “the cheese” got a head start in the race.

    In its debut, the cheese fell behind despite starting with the lead.  Unfortunately the fan racing the block of cheese fell while showboating to the crowd.  This allowed the cheese to secure its first victory.

    Just your average night in Wisconsin. 🧀#ThisIsMyCrew | #Brewers pic.twitter.com/2HPOkCa5d1

    — Bally Sports Wisconsin (@BallySportWI) April 29, 2023

    It’s unclear if the Milwaukee Brewers intend to continue with this promotion titled “beat the cheese” or not.  The team already has the famous racing sausage race, but this mid-inning competition has a lot of promise to stick around.

    Mayfield 1

    Follow me on Twitter @tylerkoerth.  Follow us @WiSportsHeroics for more great content. To read more of our articles and keep up to date on the latest in Wisconsin sports, click here!.   We cover the Milwaukee Brewers, Green Bay Packers, Milwaukee Bucks, and Wisconsin Badgers.

    Beat The Cheese Brewers news Milwaukee Brewers
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    Tyler Koerth_
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    Tyler Koerth is the Lead Milwaukee Brewers writer and editor at Wisconsin Sports Heroics. Articles have been published on Bleacher Report, Iheart, MSN, Yardbarker, and more. He has been covering the Brewers since 2019.

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