Thanks to a breakout campaign by quarterback Jordan Love, the Green Bay Packers were able to surprise everyone in the playoffs. Turns out, that wasn’t the only surprise as ESPN recently revealed that the franchise earned a big bag of money for this fiscal year.
The 2023-24 season marked the first year of the Jordan Love era in Green Bay, as the franchise moved on from legendary quarterback Aaron Rodgers. After years of speculation, the Rodgers trade to the New York Jets was finalized just before the 2023 NFL Draft.
In his first season as the full-time starter, Love exceeded expectations, throwing for 4,159 yards, 32 touchdowns, and 11 interceptions with a 96.1 passer rating. He got off to a shaky start but settled in and led the Packers to an above-.500 record and a playoff win.
General Manager Brian Gutekunst had 13 draft picks to rebuild the roster around Love, and he delivered one of the best draft classes of his tenure. Second-round pick Jayden Reed emerged as a dynamic playmaker, while third and fourth-round selections Tucker Kraft and Colby Wooden also made immediate impacts.
First-round edge rusher Lukas Van Ness took time to develop but finished the season strong. Overall, the team’s future looks very bright with Love at quarterback and this infusion of young talent. After years of Super Bowl-or-bust expectations, the organization and fans are embracing a new era of Packers football.
ESPN Reveals Green Bay Packers Earned $60 Million in Profit for 2024 Fiscal Year
Thanks to a resurgence on the field and in popularity, the Packers head into the upcoming season with renewed interest from fans. According to an article posted on ESPN, the franchise has one more reason to be upbeat from last season’s campaign.
The Green Bay Packers received a record amount of national revenue from the NFL in fiscal year 2024, resulting in a profit from operations of $60.1 million.
The Packers and the rest of the NFL’s 32 teams for the first time received more than $400 million from the league. With the team getting $402.3 million in national revenue, that means the NFL split nearly $13 billion among the teams. Last year (fiscal 2023) was the first time over $12 billion; the year before was the first time over $10 billion.
The Packers, known for their financial stability despite being the NFL’s smallest-market team, reported a 12.5% decrease in net profit to $68.6 million for fiscal year 2023. While local revenue grew 6.7% to $251.8 million, rising stadium and player costs offset the gains.
However, with Love leading the team to the playoffs in his first season as the starting quarterback, the Packers are well-positioned to maintain their competitiveness on the field. If they surpass what they accomplished earlier this year, expect the franchise to earn more down the line.
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