Despite MVP seasons from Aaron Rodgers in 2020 and 2021, there was some speculation that the Green Bay Packers were not running the complete Matt LaFleur offense. Based on the offenses of his previous teams, LaFleur presumably prefers to use tight ends in the passing game and focuses on the running game more than what the team did with Rodgers under center. When Green Bay traded Rodgers to the New York Jets earlier this offseason, many believed that it meant that LaFleur would finally be able to run the offense the way he has always wanted to.
Why Couldn’t Matt LaFleur Run the Offense He Wanted to with Aaron Rodgers?

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The answer to this question is simple: because of Aaron Rodgers. For better or worse, Rodgers was given the power to call his own plays, many of which were passing plays down the sidelines to his preferred targets. Despite having one of the best running back duos in football, the Packers offense was pass heavy and predictable. In 2020 and 2021, Rodgers was good enough (in the regular season) to overcome whatever predictabilities there were. Last season, without his favorite target, Davante Adams, the offense struggled
In reality, there can be a lot more blame spread around for the offense’s struggles in 2022. However, Rodgers’ refusal to work with his rookie wide receivers from the start of offseason activities certainly did not help matters, and his over-reliance on Allen Lazard and Randall Cobb was all too apparent.
Green Bay Packers OC Adam Stenavich Says the Entire Playbook Is “On the Table” with Jordan Love

The Green Bay Packers coordinators spoke to the media on Tuesday to answer questions about the new players and the outlook for the 2023 season. Offensive coordinator Adam Stenavich had this to say about how Jordan Love can open up the Packers’ playbook:
“Obviously he doesn’t have the playing experience that Aaron had, but from a playbook standpoint, I think pretty much all of it’s on the table. He’s been around for three years and has really attacked it. Even last year, you could see him come into his own, felt a lot more comfortable, so this year he’s really hitting it on all cylinders so I’m really excited to see what he’s going to bring.”
One would have to assume that running backs Aaron Jones and AJ Dillon, who each had over 1,000 all-purpose yards in 2021, will have major roles in the offense this year. Additionally, Love has been in Green Bay for weeks now working with the offensive skill players. With so much young talent on the offensive side of the ball, 2023 will certainly be exciting!
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