The NBA is returning to NBC through Peacock and as early as now, they are doing promotions with the help of the league’s top stars led by two-time MVP Giannis Antetokounmpo.
The Milwaukee Bucks starred alongside Jayson Tatum of the defending champions Boston Celtics and 2024 Rookie of the Year Victor Wembanyama on the San Antonio Spurs in the 45-second add that also feature Jack McBrayer of 30 Rock.
COMING THIS FALL: The stars of the @NBA are aligning on @NBC and @peacock! pic.twitter.com/FRlQk4YCTt
— NBA on NBC and Peacock (@NBAonNBC) January 13, 2025
Jenny Storms, CMO, Entertainment and Sports, NBCUniversal said the ad is hoping to target nostalgia to bring back the audience to NBC.
The ad received praises for using the current and future faces of the league.
“It was so much fun to create this spot in partnership with the NBA as it winks at the nostalgia and legacy of NBC’s history, but also propels it forward by showcasing the stars of the game in an innovative and playful way,” she said.
“We’re also using this moment to launch our NBA social media accounts, which will engage with next-gen fans every day.”
NBC will start airing NBA games on Peacock by fall of 2025.
Giannis Antetokounmpo and Jayson Tatum had funny lines about NBA ring
The skit stretched 45 seconds featuring the three players as part of a tour of the NBC studio along with other visitors.
Each player got their own concerns regarding the visit, were given their own punchlines.
Antetokounmpo’s lines stood out but not for NBC reasons. It a subtle shot on Boston Celtics’ championship.
Tatum humble brag about his championship ring asking McBrayer if it will go through metal detectors.
Antetokounmpo, who has an image as a jokester, replied saying “I have one, too. I just don’t wear it everywhere.”
— David Astramskas (@redapples) January 13, 2025
https://t.co/OuQ9ry8tFJ pic.twitter.com/WEcJptSb5n
— Bucks Lead (@BucksLead) January 13, 2025
For more great Wisconsin sports content
Follow us @WiSportsHeroics for the latest and trending news about Packers, Brewers, Bucks, Marquette, and the rest of Wisconsin Sports. Stay updated by reading more of our Wisconsin Sports articles by clicking here and college basketball by clicking here!
