Coach Luke Fickell is entering his third season as head coach of the Wisconsin Badgers. It hasn’t exactly gone as they expected after making the splash hire from Cincinnati.
As Wisconsin’s head coach, he went 13-13 in his first two years. A decision was made today about his future.
“Unbelievable” Badgers Fans Erupt Over Football Team’s Decision (Report)

According to multiple sources:
The Badgers are sticking with Fickell as their head coach despite his rocky start:
On Wednesday, the school announced a contract extension that locks Fickell in through 2032.
“Football coach Luke Fickell’s seven-year agreement was extended through March 31, 2032,” the school wrote in a statement.
Fickell ranked 18th among the highest-paid coaches in college football at the end of the 2024 season, earning $7.725 million per year. At the time, his contract buyout was set at $40.186 million.
This agreement is viewed as a “routine” extension for Fickell, who agreed to a similar one-year extension with the program just before the 2024 season.
Fans immediately reacted to the news:

I still believe in him but an extension?
— Ryan (@BrewPack8) February 19, 2025
Unbelievable. He’s made them worse. Much much worse!
— Soze 🅱️ (@SkeeterSoze) February 19, 2025
So it appears mediocrity is not only acceptable, but is celebrated with our football program. Great!
— Sam Younk (@samyounk_) February 19, 2025

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